Watch & Jewellery Middle East Show

The Watch & Jewellery Middle East Show is one of the largest and most established jewellery exhibitions in the region. Although hosted in Sharjah, it plays a major role for Dubai exhibitors and visitors who attend every year. The exhibition covers a vast range of products, including watches, gemstones, gold ornaments, and of course, spectacular diamond jewellery collections. With hundreds of brands participating from different countries, it offers unmatched diversity and scale.

One of the main highlights of the show is the opportunity to explore how diamond jewellery is crafted across cultures. From Middle Eastern traditional designs to European contemporary aesthetics, the event provides a platform where every buyer can find something unique. Retailers and wholesalers consider it a vital stop in their annual sourcing calendar, while consumers view it as a chance to shop directly from international brands.

For exhibitors, the Watch & Jewellery Middle East Show represents an invaluable opportunity to showcase diamond jewellery in front of an audience that values both quality and prestige. The exhibition has become a trusted stage for launching new collections, strengthening networks, and expanding into Gulf markets. Year after year, it proves why diamond jewellery remains the highlight of the luxury trade.