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From jewellery to stores, we’re making changes every step of the way.

Diamond Cut The Key to Sparkle

Diamond Cut: The Key to Sparkle

Diamond cut refers to how well a diamond has been shaped and faceted, influencing how light reflects within the stone. A well-cut diamond maximizes brilliance, while a poor cut can make it appear dull. Popular Diamond Cuts: A. Round: Classic and timeless, offering exceptional sparkle. B. Princess: Square shape with brilliant faceting, perfect for modern designs. […]
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Diamond Clarity

Diamond Clarity

Diamond clarity refers to the presence of imperfections—called inclusions and blemishes—inside or on the surface of the diamond. These natural flaws impact a diamond’s brilliance and value. Clarity Grades Diamonds are graded from Flawless (FL) to Included (I) based on the visibility of inclusions under 10x magnification: FL (Flawless): No inclusions or blemishes. IF (Internally Flawless): No internal […]
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Diamond Color What You Need to Know

Diamond Color: What You Need to Know

The color of a diamond plays a significant role in its overall appearance and value. Here are some essential insights: 1. Grading Scale: Diamonds are graded on a color scale from D (completely colourless) to Z (noticeable colour). D-grade diamonds are the rarest and most sought after. 2. Colourless Diamonds: Diamonds with little to no […]
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The-4Cs-of-Diamond-Quality

The 4Cs of Diamond Quality

Understanding the 4Cs is essential when assessing a diamond’s value and beauty. Here’s a closer look at these key factors: 1. Cut: The cut of a diamond determines its brilliance and sparkle. A well-cut diamond reflects light beautifully, enhancing its overall appearance. 2. Color: Diamonds are graded on a color scale from D (completely colorless) […]
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buying-tips-1

Diamond Buying Tips

Buying a diamond can be an exciting experience. Here are some essential tips to ensure you make an informed choice: 1. Know the 4Cs: Understand the diamond’s Cut, Color, Clarity, and Carat weight—these factors determine its quality and value. 2. Verify Certification: Always check for certification from reputable organizations like GIA or IGI to ensure […]
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Diamond fun tips

Diamond Fun Facts

Diamonds are nature’s masterpiece, formed under extreme conditions and admired for their beauty and resilience. Here are some intriguing facts about these timeless gems: 1. The Hardest Natural Substance: Diamonds are the hardest naturally occurring material, ideal for both industrial use and stunning jewellery. 2. Born Under Pressure: Formed 100 miles below the Earth’s surface, […]
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